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KMID : 1002520140080010015
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Korean Journal of Health Service Management
2014 Volume.8 No. 1 p.15 ~ p.25
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The Effects of SNS Information Characteristics on Hospital Selection and Satisfaction Degree
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Sagong Mi
Jung Snag-Hwan
Park Jung-Sik
Cho Kyoung-Won
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Abstract
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This study is to confirm that SNS information characteristics have an effect on choosing hospital care and satisfaction on hospital. This study is conducted with a total of 301 respondents (150 of document investigation and 151 of mobile SNS research) from 16th January 2014 to 29th January. 168 respondents who have experience to collect SNS health information within 6 months recently was selected subject of analysis. In the results, we could confirm the followings. The reliability among SNS information characteristics has effect on convenience that is source of choosing hospital care. The reliability and agreement have effect on the professionalism among source of choosing hospital care. In the influence on having hospital satisfaction, the more reliable and agreeable, the more increasing of hospital satisfaction. In the influence between hospital choice element and hospital satisfaction, the more convenient and service available, the more increasing of hospital satisfaction. In conclusion, it is expecting to contribute SNS managers or marketer of medical institutions to taking out commitment on medical consumer’s SNS.
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KEYWORD
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SNS, SNS Information, Hospital Selection, Satisfaction on Hospital
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